I’m getting this message in the Match Quality screen on Facebook:
“Your server is sending an empty fbc parameter through Conversions API, but we observe a valid fbc parameter being received through Meta Pixel.”
When I check my server GTM in preview mode the fbc parameter is fully present and correct, and is being sent in the outgoing HTTP request to FB from sGTM.
Hey @Van if you’ve checked the requests and see fbc there I’d say this is either a bug or a temp issues in FB UI. There’s nothing you can do on top of actually sending it