Your server is not sending Click ID (fbc) through Conversions API

Facebook Conversion API
1

Hey guys Im getting the following error within events manager.

“Your server is not sending Click ID (fbc) through Conversions API. The parameter builder tool is a lightweight SDK add-on designed to help improve coverage and quality for Click ID (fbc). Email your developer with instructions on using the parameter builder tool or try it out yourself.”

I could use some help here because I have no idea how to resolve this issue.

2

First you need to check if fbc cookie is being passed from browser to your server endpoint. Check your incoming server request. If its fbc parameter is missing then you need to manually collect fbc cookie from the browser then send to server GTM.

3

Thanks. “Check your incoming server request.” Where, or how do I do this?

4

You can see this in you server GTM when you preview it and visit your website.

5

Depending on business’s marketing strategy, you will most likely be sending traffic from other channels as well which will not contain fbc params. As long as fbc is generated and sent to events manager during testing for Facebook generated click, you can ignore this error. In most cases fbc generated clicks will never be 100% of events.