Xandr tag for Google Tag Manager Server Side

Template Gallery Updates
1

There are two types of events that Xandr tag supports: PageView and Conversion.

  • PageView event stores the token URL parameter inside the xandr_token cookie.
  • Conversion event sends the HTTP request with the specified conversion data to Xandr.

How to use the Xandr tag:

  1. Create an Xandr pixel and add Page View and Purchase triggers
  2. Add the only required field for the conversion event - Pixel ID, other fields are optional.

Pixel ID - advertiser program ID

Order ID - booking or transaction ID.

Total Order Value - value excluding taxes, delivery, and discounts.

Other - You can include an extra field to pass into your pixel and then see this data in conversion reporting.

Useful Resources

Open Source

Xandr Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed

GitHub

:green_circle: Repository

2

stape-io/xandr-tag — updated: view commit

  • Removed all logging-related settings, parameters, and console log calls from the Xandr server side conversion tracking template

GTM Gallery Status

:green_circle: Listed