Xandr tag for Google Tag Manager Server Side

Template Gallery Updates
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There are two types of events that Xandr tag supports: PageView and Conversion.

  • PageView event stores the token URL parameter inside the xandr_token cookie.
  • Conversion event sends the HTTP request with the specified conversion data to Xandr.

How to use the Xandr tag:

  1. Create an Xandr pixel and add Page View and Purchase triggers
  2. Add the only required field for the conversion event - Pixel ID, other fields are optional.

Pixel ID - advertiser program ID

Order ID - booking or transaction ID.

Total Order Value - value excluding taxes, delivery, and discounts.

Other - You can include an extra field to pass into your pixel and then see this data in conversion reporting.

Useful link:

Open Source

Xandr Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed