Webhook to Google Ads Conversion

1

I’m using a third-party payment gateway that doesn’t support creating a thank you page. However, they do offer a webhook. The problem is that when I rely on the webhook to track conversions, the GCLID (Google Click Identifier) is lost in the process.

I can store the GCLID using Stape Store, but the main challenge is figuring out how to send the stored GCLID to Google Ads via the conversion tag. Unlike Facebook, Google Ads doesn’t provide a straightforward way to pass custom parameters like GCLID in the conversion tag setup.

How can I send the stored GCLID with the conversion event so that Google can properly attribute the conversion and register it under the Google Ads conversion goals?

2

@Alex @Nick_Foggy @giovaniortolani

Any solution?

3

You have to use Offline Conversions for this scenario, that way you can explicitly push gclid, braids etc.

There is no way to make ‘normal’ Google Ads tag to operate properly in this scenario, even if you were able to deal with gclid, since the tag also relies on signal to be passed from the browser.