Webgains tag for Google Tag Manager Server Side

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There are two types of events that Webgains tag supports: PageView and Conversion.

  • PageView event stores the cid URL parameter inside the wg_cid cookie.
  • Conversion event sends the HTTP request with the specified conversion data to Webgains.

How to use the Webgains tag

  1. Create a Webgains tag and add Page View and Purchase triggers
  2. Add the only required field for the conversion event - Program ID, other fields are optional.

Program ID - Program ID

Order Reference - Unique ID that identifies the order or transaction on your site.

Event ID - Event ID.

Currency - Transaction currency.

Voucher ID - Promotional voucher code on the entire order.

Customer ID - Customer ID, fill only on request.

Location - Checkout URL. May remain empty.

Click ID - Value of the identifier. This value must be the Click ID assigned to the user.

Comment - Optional commentary.

Items - Array with the articles of the transaction.

Item Fields - Array with the fields of the articles.

Open Source

Webgains tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

Sponsored by InBiz Online Marketing.

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