The Voyado platform now supports server-side cookies, which are beneficial in scenarios like dealing with Safari’s Intelligent Tracking Prevention that caps the lifetime of client-side cookies at 7 days. So we, at Stape, decided to create a Voyado tag for the server Google Tag Manager for you to take the most out of this platform.
With our Voyado tag for server Google Tag Manager you can:
- Track cart changes: monitor additions/removals, enable cart abandonment flow, measure the total value of items in a cart at any given time, allowing for better understanding of potential revenue.
- Track product view: see which products are most viewed, how long users view certain products, what attributes they engage with and determine what referral sources or campaigns lead to specific product views.
- Track purchase: monitor the number of successful purchases, total revenue generated, and average order value.
- Identify the user: set a cookie with ContactId or email, for later use in tracked events.
To configure the tag you need:
- Base url - Base URL in the following format: https://[client].voyado.com
- API key - your Voyado Engage API key.
- Email - email of the user.
You can also click on the checkbox “Use Optimistic Scenario” and the tag will call gtmOnSuccess() without waiting for a response from the API.
Useful Resources
Open Source
Voyado Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
