Universal Conversions Variable for Google Tag Manager Web Container

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The Universal Conversions Variable for Google Tag Manager Web container allows you to map multiple parameters into the formats required by platform destinations (Meta, TikTok, GA4, Reddit, etc.), such as:

  • product array
  • value
  • item count
  • etc.

It currenly supports the following platforms:

  • Meta Pixel/CAPI
  • Google Analytics 4
  • TikTok CAPI
  • Twitter CAPI
  • Microsoft Ads
  • Klaviyo
  • Snapchat
  • Google Ads Offline
  • Pinterest
  • Rakuten
  • Criteo
  • Reddit

Open Source

The Universal Conversions Variable for Web GTM is developed and maintained by Stape Team under the Apache 2.0 license.

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stape-io/universal-conversions-variable — updated: view commit

  • Prevent errors by setting product IDs to undefined if missing instead of converting empty values to strings

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