Universal Conversions Variable for Google Tag Manager Server Container

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Universal Conversions Variable for Server Side Google Tag Manager allows you to map multiple parameters into the formats required by platform destinations (Meta, TikTok, GA4, Reddit, etc.), such as:

  • product array
  • value
  • item count
  • etc.

It currenly supports the following platforms:

  • Meta Pixel/CAPI
  • Google Analytics 4
  • TikTok CAPI
  • Twitter CAPI
  • Microsoft Ads
  • Klaviyo
  • Snapchat
  • Google Ads Offline
  • Pinterest
  • Rakuten
  • Reddit

Open Source

Universal Conversions Variable for Server GTM is developed and maintained by Stape Team under the Apache 2.0 license.

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