Universal Conversions Variable for Server Side Google Tag Manager allows you to map multiple parameters into the formats required by platform destinations (Meta, TikTok, GA4, Reddit, etc.), such as:
- product array
- value
- item count
- etc.
It currently supports the following platforms:
- Meta Pixel/CAPI
- Google Analytics 4
- TikTok CAPI
- Twitter CAPI
- Microsoft Ads
- Klaviyo
- Snapchat
- Google Ads Offline
- Pinterest
- Rakuten
- Reddit
- OpenAI
Open Source
Universal Conversions Variable for Server GTM is developed and maintained by Stape Team under the Apache 2.0 license.
GTM Gallery Status
Listed
GitHub
Repository
stape-io/universal-conversions-server-variable — updated: view commit
- Changed platform selector from group to dropdown select with added “OpenAI Ads” option
- Added OpenAI Ads support with new parameters, including content_type and return parameter options
- Introduced advanced Product ID handling with additional key source and Shopify-specific formatting option
- Improved currency handling by converting prices to minor units based on currency decimal rules
- Refactored ID mapping in arrays to support new Product ID features and applied them across platforms
GTM Gallery Status
Listed
stape-io/universal-conversions-server-variable — updated: view commit
- Added optional Group ID Key mapping to send item group/parent IDs as
contents[].group_id for OpenAI Ads events
GTM Gallery Status
Listed