Hello all,
I would like to know if there is a way to accurately measure the source traffic through server-side tracking. For example, on May 28, 2023, when the server-side was implemented through Google Tag Manager, there was an increase in unassigned traffic.
https://monosnap.com/file/gwCyRz5jh9p0JK1FQJ7rrYDMJSPFFN
Moreover, it appears that the unassigned traffic originates from Google Ads (as evidenced by the presence of HubSpot UTM parameters). However, the UTM source and UTM medium are missing.
Lastly, although the events are firing correctly (Google Tag Manager), I’m unsure if there should be an additional implementation to categorize the unassigned traffic
GA4
Main Container
https://monosnap.com/file/Bfqp0FGgBAxae5vqGBZ3uByUxVtEcr
Server Side
https://monosnap.com/file/rxEE7u9WUsuOb8IeY5qZFCYZHTIgYP
and below some of the events that are also created in GA4 main container
https://monosnap.com/file/khv4ovvqgXppIbNLvZQ4UCzE42QuU5
I have noticed a significant increase in unassigned traffic, and I can only speculate that the server-side implementation is the cause.
Could anyone assist me in determining the reasons behind the high volume of unassigned traffic and provide guidance on potential solutions?
Thank you for your support.
PS: I apologize for the formatting of the previous message. As a new user, I had certain restrictions that prevented me from including images or links.