In the last two days 2/3 of our google ad clicks don’t get to the website anymore. (303 clicks >>> 105 unique visitors)
Over the year, 80% of clicks on Google are unique visitors, and not the current 30%…on Facebook 50% for the year, now 15% for the last three days.
I have no idea why. Total fail today.
Ever seen in your google accounts something like this?
Help would be much appreciated, I am totally clueless about the reason.
The only thing I can think of usually would be people quitting if the site was super slow / broken, but it all looks fine in that regard. So weird.