The everywhere bttype=purchase parameter in my http request

Server-Side Tagging for Shopify
1

Hi everyone!

So I was poking into my HTTP request and noticed my non-purchase conversions (view_item and add_to_cart) that I am sending to Google ads contain this bttype=purchase parameter

Best I can ascertain is that it is a baked in feature of Google conversion tracking.

And it might be a left over legacy code feature of conversion tracking.

Hopefully that made sense, or is this like total overkill and I’m just going crazy?

2

I’d recommend you double-check the event data that you transfer when your server-side tag fires. If you inherit the data transferred from the web container, then please check it too.

Unfortunately, without more context I can’t provide you further insight.