When a user clicks on an ad, the tblci parameter is generated in their URL. Our tag will store tblci inside the taboola_cid cookie.
When a conversion event triggers, it sends a request to Taboola Postback URL with click_id, event name, value, and currency.
How to use the Taboola S2S Tag
Taboola tag can track two event types:
- PageView event captures Taboola
tblci from a visitor’s browser and stores it in taboola_cid cookie for later use. You can set the URL parameter name and cookie lifetime.
- Conversion events send a request to Taboola postback URL. Adding event name is mandatory, revenue and currency fields are optional.
Useful Resources
Open Source
The Taboola S2S Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
GTM Gallery Status
Listed
GitHub
Repository
stape-io/taboola-tag — updated: view commit
- Removed all logging features and related settings for Taboola server to server conversion tracking
- Simplified click ID parameter help text and improved capitalization in labels
- Added warning emoji in log message when no Click ID is found
- Refactored request URL variable to be a constant instead of mutable
- Removed BigQuery and console logging implementation and dependencies
GTM Gallery Status
Listed
stape-io/taboola-tag — updated: view commit
- Click ID parameter now defaults to
tblci, with updated guidance and a runtime fallback when no custom parameter is provided
GTM Gallery Status
Listed
stape-io/taboola-tag — updated: view commit
- Updated the Click ID help link to Taboola’s current S2S integration documentation
GTM Gallery Status
Listed