Taboola S2S Tag for Google Tag Manager Server Side

Template Gallery Updates
1

When a user clicks on an ad, the {click_id} parameter is generated in their URL. Our tag will store {click_id} inside the taboola_cid cookie.
When a conversion event triggers, it sends a request to Taboola Postback URL with click_id, event name, value, and currency.

How to use the Taboola S2S Tag

Taboola tag can track two event types:

  • PageView event captures Taboola {click_id} from a visitor’s browser and stores it in taboola_cid cookie for later use. You can set the URL parameter name and cookie lifetime.
  • Conversion events send a request to Taboola postback URL. Adding event name is mandatory, revenue and currency fields are optional.

Useful links:

Open Source

The Taboola S2S Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed