vs. Reaktion - Uplift?


I have been using Stape for a while now and multiple clients and it seems to work great. However, some clients are asking for what kind of uplift they have after moving to server-side. Do you know what kind of uplift to expect and how to actually see it?

Would it make sense to have to GA4 Config tags installed and compare those or what is best practice?

Also… a lot of clients are asking about tools like ProfitMetrics and Reaktion in terms on server-side (ecommerce only) tracking and are asking if Stape server-side is better - if yes, how and where?

In general how does Shopify’s server-side integrations perform vs. Stape’s?

To summarize:

  • How to see uplift in GA4 when going from client-side to server-side?
  • How is Stape better than plug-and-play solutions like ProfitMetrics and Reaktion?
  • How does Shopify’s server-side compare to server-side?

Stape is a hosting service for server-side GTM containers. With sGTM and GTM you can set up correct tracking so that your platforms get all the data with all the required parameters. Stape doesn’t do anything with conversions, your data, increase attribution, etc.

With correctly configured server side tracking, platforms get more data → your ads are better optimised → you have more ROAS/POAS. Analytics just has more data, this is hard to measure in the case of GA4.

Probably the only platform you can normally measure the difference between tracking is Google ADS. You can create for example a conversion that will work via import from GA4, a conversion on the web, a conversion via the server and compare the results after a few days.

An extremely bad idea would be to use e.g. several GA4s in parallel to compare results between them - it won’t work correctly. In other platforms you will most likely get just overreporting.

ProfitMetrics and Reaktion are proprietary platforms. They calculate conversions for you by their own algorithms and for some it works well and for others it doesn’t. That is, in case of using such solutions you will have a situation when, for example, Facebook ADS shows you that there were 5 conversions, but the platform N shows you that they were actually 10 - and then the question is whether to believe the third-party platform or Facebook itself. In case tracking is optimally set up - I would rather trust the platforms themselves, as I trust Facebook’s attribution algorithms more than someone else.