I’ve read a few posts here saying that the FB CAPI GTM implementation is superior to the Stape FB Conversions API gateway setup.
Can anyone give me an overview of why it might be better?
I have the sGTM setup and it works beautifully for all my other needs.
However, I have tried unsuccessfully in the past to implement FB CAPI via GTM (sGTM). I am not using WordPress and I do not know how to push all the data to the data layer so GTM can make use of it. There is a good video from Stape on setting up the FB CAPI via GTM but it uses a WordPress plugin to push data to the data layer.
sGTM is a superior tool in principle, you get all of the control on every single datapoint that is sent from the server, you can apply custom rules, enrich requests - more flexibility to address any specific needs.
However, I have tried unsuccessfully in the past to implement FB CAPI via GTM (sGTM). I am not using WordPress and I do not know how to push all the data to the data layer so GTM can make use of it. There is a good video from Stape on setting up the FB CAPI via GTM but it uses a WordPress plugin to push data to the data layer.
what platform are you on? or is it a custom development?
I use a combonation of the following:
-Click Funnels or LeadPages for my landing pages
-ThriveCart for orders / upsells / recurring billing
-Wordpress for some sales pages but I generally do not send paid traffic to WP hosted pages. So this is not really a concern regarding my FB CAPI question.