Snapchat Conversions API Tag for Google Tag Manager Server Container

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Snapchat Conversion API tag for Google Tag Manager server container allows sending site or app events and parameters directly to Snapchat server using Snap Marketing API.

There are three ways of sending events:

  • Standard - select one of the standard names.
  • Inherit from the client - tag will parse sGTM event names and match them to Snap standard events.
  • Custom - set a custom name.

Snapchat CAPI tag automatically normalized and hashed with lowercase hex SHA256 format. All user parameters (plain text email, mobile identifier, IP address, and phone number).

The tag supports event deduplication.

Getting started

According to Snap Marketing API, it is required to use Access Token to send events to Snapchat server.

To use this tag, you’ll need:

How to use Snapchat tag

Open Source

Snapchat Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed

GitHub

:green_circle: Repository

2

stape-io/snapchat-tag — updated: view commit

  • Improved automatic data mapping with new toggles for Server Data, User Data, App Data, and Custom Data parameters
  • Added setting of _scclid and _scid cookies from mapped event data for better tracking continuity
  • Updated API URL to use version 3 of Snapchat Conversion API endpoint
  • Enhanced data mapping logic to support multiple item and user data formats and prioritize manual overrides
  • Simplified success/failure handling and refined request logging and helper function usage for cleaner execution flow

GTM Gallery Status

:green_circle: Listed