I just wanna implement a simple configuration of the SGTM tracking for Google Ads and GA4, tracking lead generation and traffic. No ecommerce.
I have little knowledge about server-side techs and please excuse me for any ignorant questions.
The Conversion Linker should be put in the Web container or the Server container? (The tutorial put it in the Server container. However I didn’t manage to get it work and people say I should put it in the Web container. Confused!)
Should I track Ads conversion and GA4 event at the same time? I’ve had it worked placing Conversion Linker and Conversion (form submission) tags in the Web container. However, GA4 is not getting any data at all. So I added GA4 event (form submission) to the Web container too.
Is it a duplication? Would it affect performance of the website? What are the best practices?