sGTM + Microsoft Ads

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Hello there,

I’m looking into implementing tracking online conversions in Microsoft Ads using Stape but have some questions:

  1. can this be done only using the Offline Conversion API?
  2. do I still need to capture & pass msclkid?

Thank you.

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Hello @martinb

Microsoft does not have a CAPI through which conversions can be sent from the server. So if you want to use the server for reporting to MS ads, the only option here is to use offline conversions.
And yes, if you send offline conversions you need to have msclkid in payload for attribution to work.

Also, note that view-through attribution doesn’t work with offline conversions.

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