Server side tracking implementation with other client than GA4?

Hello everyone.

I have a client who does not use GA4, but AT Internet. So, my question is: is it possible to implement server-side tracking with it?

Or can we create a fictitious GA4 to act as a “transporter”?

Thank you.

hey @Hugo_webflow my suggestion would be to use our Data Tag + Data Client pair, it’s fully platform agnostic and let’s you explicitly control the payload, among other things.

to answer your question though, yes you can use a dummy ga4 measurement id, and just use GA4 as a transport mechanism, do note that you’d be loading the entire gtag on the frontend though, which you probably don’t want to.