Send server-side data to web GTM

Google Tag Manager Server Container
1

I’m sending data to server-side GTM from my CRM via a webhook.

Now, I need to make this data available in web-side GTM in order to trigger Google Ads tags (I don’t want to use offline conversions).

The only way I can think off is to store webhook’s data to Stape’s store. Later on, I’d send a Data Tag with DataLayer push enabled and the Response Tag would send back to web-side the required info. Of course, I have a matchinkg key available.

However, this seems a bit cumbersome.

Do you happen to have other suggestions?

2

I don’t think there is any other option but to use a Stape Store (or any other database) from where to fetch the webhook data.