Hi All, does anyone have thoughts on Meta’s announce on their restrictions on data sharing. Websites ( data sources) that come under certain categories and are deemed sensitive, these Facebook ad accounts will be partially or full blocked. A fully blocked ad account not able to run donation or purchase ad campaigns. These restrictions will also restrict CAPI. Currently affecting brands that come under health and wellness. Any recommendations please?
If your business falls under the new restrictions I don’t think there is anything you can do about it.
Probably just start new business accounts, advertising accounts, make more sophisticated adverts in the hope that the new account will not fall under the restrictions.
Due to Meta’s health and wellness restrictions, almost no data is reaching the event manager. About 10% of the previous data.
Is there any technical solution or suggestion on what can be done to restore the original state? What data should be banned, what can be passed on?
There isn’t. Facebook categorizes your business so by extension the dataset (pixel) as restricted, so regardless of how you deliver signal to it - restrictions still apply.
Here’s a good recap from back in the day: https://www.linkedin.com/pulse/metas-new-health-wellness-ad-restrictions-what-need-know-rahmey-lyyoe/**strong text**