Refersion tag for Google Tag Manager Server Side

Template Gallery Updates
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Refersion s2s tag stores the rfsn URL parameter inside the refersion_rfsn cookie on a pageview event. When the Conversion Refersion tag triggers, it send a request with data about the conversion to the Refersion.

  • Public Key - your refersion public key
  • Secret Key - your refersion secret key
  • Currency Code - three letter currency code of the order totals that you are reporting. Example: USD, CAD, GBP.
  • Order ID - unique shopping cart order ID or transaction number used to reference the purchase that you’re reporting.
  • Shipping - total shipping and handling the customer was charged for the order.
  • Tax - total tax the customer was charged for the order.
  • Discount - total in discounts that were applied to the order.
  • Discount Code - the discount or coupon code that was used on the order.
  • Is Subscription - enable if order is subscription
  • Override items array - by default items array generates from the Event Data items.
  • Customer Data - set user data: first name, last name, email, IP adress

How to use

Open Source

Refersion Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed