Integrate Google Tag Manager Server-Side with Google Cloud using the Pub/Sub Publish tag to enable efficient event tracking and cloud data processing.
If you’re tracking events such as purchases or sign-ups, you might want to send this data to Google Cloud for additional processing, analysis, or integration with other systems. With Pub/Sub, you can direct these events to Google Cloud services like BigQuery for analytics or to a Google Cloud Function for customized processing.
Useful resources
- Pub/Sub Publish tag in the Template Gallery
- Pub/Sub Publish tag for Google Tag Manager server container step-by-step guide
Open Source
The Pub/Sub Publish Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
GTM Gallery: Listed