There are two types of events that Outbrain tag includes: PageView and Conversion.
- Pageview event stores the Outbrain click ID URL parameter inside the outbrain_cid cookie.
- Conversion event sends a request with the specified conversion event data to Outbrain postback URL.
How to use the Outbrain tag:
Pageview - add Outbrain click ID parameter that was used in Outbrain campaign settings. Update outbrain_cid cookie lifetime is needed.
Conversion events - event name is required, other fields are optional.
- Event Name - event-based conversion name that was setup in Outbrain, case-sensitive.
- Order ID - unique booking or order reference that identifies event.
- Total Order Value - booking or order value.
- Currency Code - currency code in ISO standard (e.g., “GBP”).
Useful links:
Open Source
Outbrain Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
