LinkedIn Conversion API Tag for Google Tag Manager Server Container

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The LinkedIn Conversion API tag provides a seamless way to enhance your LinkedIn advertising campaigns.

This tag enables you to send conversion data directly from your server to LinkedIn, improving data accuracy, privacy compliance, and campaign optimization. Whether you want to track leads, purchases, or other key metrics, the LinkedIn Conversion API tag ensures reliable data transmission, reducing discrepancies caused by browser limitations or ad blockers. It also facilitates sending event data from GA4 or a data client to the LinkedIn Conversion API.

Perfect for marketers looking to maximize the effectiveness of their LinkedIn Ads.

Useful links:

Open Source

LinkedIn Tag for GTM Server Side is developing and maintained by Stape Team under the Apache 2.0 license.

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stape-io/linkedin-tag — updated: view commit

  • Added Plaintext IP Address (IPv4 only) and Google Advertising ID (GAID/AAID) as new user ID options for auto-mapping
  • Updated auto-mapping help text to include Plaintext IP Address and Google Advertising ID as valid user IDs
  • Enhanced user ID validation to accept IP Address and Google Advertising ID alongside existing IDs
  • Implemented IP address validation function to ensure only valid IPv4 addresses are used
  • Improved Google Advertising ID extraction to exclude invalid default GAID values and support Android platform detection

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