LinkedIn CAPI tag Failed

Google Tag Manager Server Container
1

Hi there,

I have set up CAPI for LinkedIn, it did work… but now I see that the tags failed sending information to LinkedIn.

I have read here on the forum that I need to send some extra information, like email, first name and last name. But I don’t have any of this information in the dataLayer. Is it possible to fire the tag without this information? Of what can I do to make it work?

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2

@arjan

List of one or more identifiers to match the conversion user with objects containing “idType” and “idValue”. Currently supported idType are:

  • SHA256_EMAIL,
  • LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID,
  • ACXIOM_ID,
  • ORACLE_MOAT_ID.

which pretty much means you can’t send an event unless there’s a click_id cookie present OR you have customers email. W/o at least one of these parameter sending a conversion s2s makes zero sense because Linkedin would not be able to associate it with an ad.

3

@Dan thanks for you quick reply. I have no idea where to find any of these identifiers. I have no e-mail send to dataLayer. Is it easy to find any of the other identifiers?

4

cookie will be handled for you automatically. meaning if conversion is triggered by someone with a click_id - it will go through. Other identifiers (except for email) I doubt you’ll have.

So bottom line it’s either cookie (automatic) or email (it’s on you to get it).