I’ve noticed that Conversion Linker, Google Ads Remarketing, and GA4 Base Tags
(From Shopify template) are triggering on every event in my server-side setup, including page_view, view_item_list, view_item, add_shipping_info, etc.
I’m concerned that this might increase my Stape usage too much, and I would like these tags to trigger only on add_to_cart, begin_checkout, and purchase. Are these enough for google remarketing?
What would be the best way to exclude these tags from triggering on other events?
But google ads also recommends these events as well for better dynamic remarketing:
view_item_list
view_item
Conversion Linker, Google Ads Remarketing, and GA4 Base Tags:
You must fire these tags whenever user lands on your website either from ads or organically. Because conversion linker tag capture the gclid from the url and GA4 base tag start the session when user visit your website. So these are vital to fire first.
However, you can fire remarketing tag based on specific event by modifying the trigger condition like this: add_to_cart|begin_checkout|purchase
I now understand that Conversion Linker, and GA4 Base need to fire when a user lands on the website to capture the gclid and start the GA4 session.
Based on this, I’ve updated my setup:
For Conversion Linker & GA4 Base, I now trigger them on:
page_view, view_item, view_item_list, add_to_cart, begin_checkout, and purchase
(I made this change to avoid triggering on user engagement, form submit events etc.)
For Google Ads Remarketing, I’ve set it to trigger only on:
view_item, view_item_list, add_to_cart, begin_checkout, and purchase.
This should help optimize tracking while preventing unnecessary event triggers.
However, I have one last question:
For remarketing to work correctly, is it enough to send view_item and view_item_list to the Google Remarketing tag, or do I also need to set up a separate Google Ads conversion tag for these events?
No, you don’t need a separate conversion tag for these events. Because Google Ads remarketing is used to build audiences but they don’t count as conversions. So no need to set them up in a separate conversion tag.
Thank you so much for the clarification! I really appreciate your help in understanding this. That makes perfect sense—I’ll keep the setup as it is without adding a separate conversion tag.
I’m concerned that this might increase my Stape usage too much
Stape only counts incoming requests to your sGTM container.
That is, for example, a view_item event comes to your sGTM, it fires Meta tags, Google ADS conversion, Google ADS remarketing, TikTok and so on. This is still one incoming request that is counted in the tariff, outgoing requests are not counted. Therefore, the fact that you exclude the work of any tag on sGTM will not affect the number of requests that Stape counts.
To reduce the number of requests you can stop the work of some events on the web container. For example, if you don’t need add_shipping_info - you can remove or pause these GA4/Data tag tags. This way they will not generate incoming requests to sGTM - there will be less requests that Stape will count in your plan.