The tool looks very promising and I just wanted to give a try.
So, should I stay only with the server template variable?
But I noticed that when I created an account on LeadFeeder I had to add that cHTML tag in web browser in order to validate the account. So I am not sure if I have to use both, web and server.
So, the respond to your question, there is no particular case, I just want to test this tool to see if can help my business.
From my understanding, it helps me to see what other businesses are browsing my website, right?
the HTML work like this: it just tracking in the background, the in LeedFeeder admin you see the list and results
You can kind of do the same with that variable you’re asking about, but that only makes sense if you want to use that data in any of your tags (server-side or not - doesn’t matter), meaning populate some of your hits (to let’s say Facebook) with the data provided by LeedFeeder.
So bottom line question is, do you want to use LF data in any of your reporting, if the answer is yes, then the second question is: on the server only or web as well (difference is in amount of effort required).
Ok, then let’s complicate things a little bit.
I will choose only server since I don’t want to add some load time for tags in web.
It would be possible to use only that server variable, but without sending data to FB?
I just want to send to a Google Spreadsheet, let’s say.
And take a look there, from time to time, to see what businesses browsed my website.
But, again, maybe I am wrong and I didn’t understand correctly how this tool works.