Klaviyo events 4

Hey guys,

hope everything is fine :slight_smile:

My question is: where can I find the events name’s list for klaviyo server side tracking?

I’m trying to track: add_to_cart and start checkout events, but I don’t know the correct naming convention to put in GTM server side klaviyo tag for these events;

in these screen, taken from your article, is mentioned purchase but I need a list about all the others events please :slight_smile:

can you help me please?

many thanks


  1. Klaviyo will accept any event names, it’s flexible like that. You can then use that ‘any’ event name in your automations no problem.

  2. You can comb through their API to see native event names: https://developers.klaviyo.com/en/docs/guide_to_setting_up_api_based_transactional_events
    Set up API-based website activity events