Klaviyo event properties

1

Hi,

I have a question about Klaviyo properties we need to specify with events:

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Does Klaviyo event tag automatically read the GA4 Items Array and converts is into Klaviyo format, or do we need to create each property and specify it in the Event properties field in the Klaviyo server Event Tag?

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2

Hey,

No, there is no automatic mapping in Klaviyo.
And it is usually a bad practice to rely on automatic mapping in any tags.

3

THanks for the answer. I thought so, but I just wanted to check. I might make a custom varable template, that will read ecommerce data, and map it to Klaviyo parameters.