The JSON converter is a variable for the server GTM container. Since JSON is natively compatible with JavaScript, it seamlessly integrates with server GTM. The variable will help achieve better compatibility with GTM by converting data to JSON. Besides, it can convert data from JSON to other formats to meet your needs.
Configuration
The configuration process is straightforward. You will need to choose the needed action:
Stringify - convert data to string.
Parse - parse string to JSON format.
And specify the format of the value that will be output by this variable.
Open Source
JSON Converter Variable for GTM Server is developing and maintained by Stape Team under the Apache 2.0 license.