Infobip CDP Lookup Variable for GTM Server-Side

Template Gallery Updates
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This Google Tag Manager Server-Side variable allows you to retrieve a single contact profile information given an identifier from Infobip People CDP using the Infobip People CDP API.

Features

  • Multiple Identifiers: Lookup profiles by ID, External ID, Email, Phone, Facebook, Telegram, and many others.
  • Built-in Caching: Stores API responses in Template Storage to reduce API calls and latency (configurable expiration).
  • Flexible Output: Extract specific keys or return the full object. Supports flattening nested JSON responses.
  • BigQuery Logging: Native support for logging request and response data to BigQuery.

Configuration

1. API Configuration

  • Base URL: Your Infobip Base URL (e.g., xxxxx.api.infobip.com) found in the Developer Tools > API Keys page Do not include https://.
  • API Key: Your Infobip API Key found in the Developer Tools > API Keys page.
    • Scopes: at least one of the following scopes people:manage and people:read

2. Lookup Parameters

  • Identifier Type: Select the type of identifier to use for the lookup (e.g., Email, Phone, External ID, etc.).
  • Identifier Value: The actual value to search for.
  • Sender: The Sender or Application ID. Required for specific types (not required for ID, External ID, Phone, or Email).

3. Cache Settings

  • Store response in cache: If enabled, saves the API response to Template Storage.
  • Cache Expiration Time: Time in hours before the cache invalidates (default: 12).

4. Output Settings

  • Extract keys: Option to limit the returned object to specific keys (supports dot notation).
  • Output object structure: Choose between creating a Flat object (underscore separated) or a Nested object.

Open Source

The Infobip CDP Lookup Variable by Stape is developed and maintained by the Stape Team under the Apache 2.0 license.

GTM Gallery Status

:red_circle: Not listed