I was running Facebook Ads fine and just started to run Google Ads, but all my conversion goals (sGTM - Purchase, sGTM - BeginCheckout, sGTM - AddToCart) in Google Ads are inactive. I tried to troubleshoot and verify with Tag Assistant but was unsuccessful in firing the events. GA4 seems to be able to track all events with no issues though. Can anyone help me to solve this? Appreciated!
You are showing a preview of your web container, and judging by the naming your Ads tags are in the server container. Inactive conversions mean those conversions never recevied signal, so either you are not firing or have not configured your Google Ads tags.
Hi Dan,
Thank you so much for your reply. I realized that I forgot to include the dash character when copying the conversion label to the tag manager variables.
Glad you solved it
Hello sltls
I can help you I want to see the setup tracking form web and Ss on GTM