Hello everyone,
I have set up web tracking through GTM. I tested it through GTA and it is collecting customer data through data layering. Also it is reflecting in the Event Manager.
The CAPI is set fine, according to the instructions from Stape. However I do not know how to check if the server side signals are reaching Meta. How to cross verify.
How to check for deduplication? Do we have to connect CAPI to the web GTM tracking? If yes how to do that?
Hi,
To ensure that deduplication is performed correctly, you need to sync Web GTM and Server GTM using a shared Event ID. Feel free to review Stape’s detailed guidance on how to set up FB event deduplication via GTM here:
https://stape.io/blog/how-to-set-up-facebook-event-deduplication-in-google-tag-manager#how-to-set-up-facebook-event-deduplication-via-google-tag-manager
This guide also provides screenshots showing what the result should look like on your end when you configure it. If you’d like to explore more resources, you can always use the Stape search tools here: Stape / Search | Find Articles, Guides, and More