Hello!
Appreciate if someone could point me in the right direction to do this correctly.
Most of the leads of the business are coming either to direct phone call or by sending a message to our Facebook Page after interacting with an ad there. Others are being sent to the business website or they fill a form on the ads.
Contact records of these leads are being created on Hubspot
I created a workflow on Hubspot that is triggered each time the lead changes the lifecycle (MQL - SQL - Opportunity - Client), this sends a webhook with some data (I hashed phone and email) to a sGTM container that I had setup on Stape. I have done some tests and the tags fire correctly and receive the data correctly.
Where I’m lost is on what would be the correct tag or way to send this to Google Ads?
My goal is to collect all the necessary information from any lead and send it to Google Ads for optimization, audience, enhanced conversion, and conversion tracking.
What I have tested so far is not right. Either the information is not collected or tracked because the user/click doesn’t exists on Google Ads, or is the wrong tag to be used.
Thanks for any information that could point me in the right direction.