Hubspot + sGTM to Google Ads

Google Tag Manager Server Container
1

Hello!
Appreciate if someone could point me in the right direction to do this correctly.

Most of the leads of the business are coming either to direct phone call or by sending a message to our Facebook Page after interacting with an ad there. Others are being sent to the business website or they fill a form on the ads.

Contact records of these leads are being created on Hubspot

I created a workflow on Hubspot that is triggered each time the lead changes the lifecycle (MQL - SQL - Opportunity - Client), this sends a webhook with some data (I hashed phone and email) to a sGTM container that I had setup on Stape. I have done some tests and the tags fire correctly and receive the data correctly.

Where I’m lost is on what would be the correct tag or way to send this to Google Ads?

My goal is to collect all the necessary information from any lead and send it to Google Ads for optimization, audience, enhanced conversion, and conversion tracking.

What I have tested so far is not right. Either the information is not collected or tracked because the user/click doesn’t exists on Google Ads, or is the wrong tag to be used.

Thanks for any information that could point me in the right direction.

2

Hello Daniel,

Attribution in Google ADS works quite poorly if you don’t send a click id, but it is possible. So you’ve done everything right - if you send phone number or/and email (make sure it’s in the right format) along with the conversion data - it will work, just not as effectively as if you had a click id in the payload.

3

Hey! Daniel

The main reason your conversions aren’t showing in Google Ads is that the system can’t match the lead to the original ad click because the GCLID (or other Google click identifiers) isn’t being sent.

The best way to fix this is to use Google Ads Offline Conversion or Enhanced Conversion tags in your server container and make sure we pass the GCLID along with the hashed lead info. Once that’s set up, Google Ads will properly track, optimize, and attribute your leads.

Do you want me to outline exactly how we can capture the GCLID from HubSpot leads and send it correctly?