Hi everyone,
I was wondering if anyone has experience or proven use cases using the Hubspot connection with sGTM to send ‘offline’ events such as deal stage changes to GA4?
I’m trying to put together a plan for my client to go beyond web lead tracking to give them a picture of how TOF correlates with BOF.
Essentially, it would be great to bypass having to setup Measurement Protocol or SFTP event import & have this sort of functionality built into the existing tracking stack in sGTM. I see the Stape articles mention using this connection for offline conversion import for ad platforms like Meta/Google Ads, but it doesn’t mention anything about GA4?