How to set up Google Ads Dynamic Remarketing?

[Oliver_Curting]

Hi!

I need help setting up Google Dynamic Remarketing with SS tagging. Previously, I sent dynamic event data with event name (view_item) and event items in my cc web container:

Now that I’m transitioning to SS tracking, and I try to set up the Google Remarketing tag in the ss container, it doesn’t give me the event items field. How do I set this up correctly and pull in the items from the data layer?

Thank you in advance

[Alex]

Hi Oliver,

The remarketing tag on the server container by default uses parameters that come with the GA4 event. So it will use event name and items just from the payload event that comes to the server container.
But if necessary you can also change it by selecting custom configuration in the required items: