Our GA4 account is reporting higher than normal conversions than our CRM. We have made changes to our GA4 account. We have events set up in GA4 account and key events set up using GTM.
I was advised to then set up Stape GTM server side container - Can you help?
Will the key events ( donation events) in our GTM move over to our GTM server side container once we have Stape gtm container set up?
What else would you advise?
thanks,
Andrew
You definitely have overreporting, meaning events are either triggered in false places where they shouldn’t be, or sent multiple times in a row.
If you don’t fix the cause, switching to a side-tracking server won’t help with this problem.
You should check the work of your events using GA4 debug mode + look deeper into where exactly your unnecessary events are triggered (look for example page location of events).
Also, often the problem may be that duplicate events are configured in Data stream → custom events
Thank you @Alex . We are only concerned with the number of donations overlapping. Once off donations - Make a donation - Womankind Worldwide . We have removed unnecessary events, tags/events that were overlapping etc. The is a purchase tag/trigger now set up. I can double check again.
You definitely need to debug events, GA4 and container to find the cause. It can’t be some common cause