How to send FBCLID to sGTM when we are using webhook

Facebook Conversion API
1

I want to know how we can send the FBCLID to server-side GTM (sGTM) when sending a Facebook Conversion API (Con API) request through a webhook for a web purchase.

Here’s the situation to make things clearer:

I am accepting payments through Instamojo, and I can trigger a webhook after a successful payment. I want to track the Purchase event using both the Meta Pixel and the Conversion API, but some event parameters like the payment ID, transaction ID, and the amount paid by the user cannot be tracked through the Pixel or pushed to the Data Layer.

So, I decided to use the Conversion API to send the Purchase event to Meta. However, I’m not able to get the FBCLID, which is important for accurate ads attribution.

Can someone please help me figure out how to resolve this issue?

2

You would need to capture click id before the purchase happens and then store click id in stape store/firestore along side with a stitching parameter that is also available in the webhooks payload to retrieve it again and then send it to Meta

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