How do you visualize first-party tracking data for Lead Gen clients?

1

We’re using Stape.io for server-side tracking (mainly Meta + Google Ads) and are looking for the best way to present first-party data clearly and meaningfully – both for internal optimization and client reporting.

My main questions:

:backhand_index_pointing_right: What dashboards or reporting tools are you using besides GA4 (e.g. Looker Studio, Google Sheets, c, etc.)?
:backhand_index_pointing_right: Are you combining this data with CRM or ad platform data?
:backhand_index_pointing_right: Any tips on structuring data for non-technical clients?

We’re an online marketing agency, so clarity, scalability (little internal effort) and visual simplicity are key. Curious to see how you approach this!

2

From my experience I can say that in addition to GA4 most often use BigQuery where I send clean data and on their basis build the necessary reports in Looker Studio.

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