Weβre using Stape.io for server-side tracking (mainly Meta + Google Ads) and are looking for the best way to present first-party data clearly and meaningfully β both for internal optimization and client reporting.
My main questions:
What dashboards or reporting tools are you using besides GA4 (e.g. Looker Studio, Google Sheets, c, etc.)?
Are you combining this data with CRM or ad platform data?
Any tips on structuring data for non-technical clients?
Weβre an online marketing agency, so clarity, scalability (little internal effort) and visual simplicity are key. Curious to see how you approach this!