How do you track conversions for offline payment methods ?

WordPress Server-Side Tagging
1

Hi everyone,

I’m using the Stape WordPress plugin with WooCommerce and a server-side GTM container. Everything works fine for online payments like cards, but I’m having trouble tracking conversions for offline payment methods (such as cash, bank transfers, etc.).

In these cases, the purchase is only completed after a delay (via webhook or manual confirmation), and when the order status changes to “processing” or “completed”, the purchase event doesn’t seem to be sent properly to the server container — or it gets triggered without any attribution data (gclid, utm_*, etc.).

Has anyone solved this issue?

  • Do you use a custom webhook?
  • Do you resend the purchase event when the payment is confirmed?
  • How do you make sure the conversion is properly attributed?

Would really appreciate any advice or examples.

Thanks! :folded_hands:

2

Do you use webhooks to try catching those? If so, can you show your webhook tab from the plugin?

3

I use the stape wordpress plugin,

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