How accurate is considered good accurate?

Google Tag Manager Server Container
1

Hi,

Having a message in ads that claims there is a problem with enhanced conversions.

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So I am checking the accuracy of my setup using data tag / client and a stape hosted server side container. I got to 95% purchase events compared between ga4 and the actual number of conversions on the system.

  1. Is this the end of the road while using the js based template and cookie powerup?

  2. Does this mean that google ads has the same accuracy?

  3. Can i get to 99.9% accuracy using webhooks?

Many Thanks

2

Hi, I am not sure about all your questions - but for your Google Ads enhanced conversion issue, mabye you should use ga4 native events and not data client to fire Google tags with, thats probably why its not working correct.

3

You should not use Data tag to run Google ADS, it will not work correctly in many cases.

Use GA4 + GA4 bypass option in custom loader to minimise the impact of adblockers.