Has anyone setup their Server Side Tracking with only one tag (page view) ? Can you explain why you chose to do that? Pros? Cons? Assuming running FB and Google Ads with Wordpress?
What would be the point of doing only page_view? What do you have in mind with that approach?
By default the only case where you do only page_view is if you only report page_view events, so I’m a bit confused here.
What is the point of server side tracking, if the tracking is still in client side ?
I fail to see how your question is related to your original one, but high-level ‘points’ are:
- cookies are set with HTTP headers, not JS
- adblock resistance
- control (redact/enrich) of the data you’re sending towards any destination
- ability to use s2s endpoints of the destinations such (Meta’s CAPI for example)
If you’re concern is the fact that original signal is coming from the browser, well you can use webhooks then and make it all true s2s without client-side involved at all.