Google & YouTube + Stape Server GTM

tue · January 29, 2024, 6:45am

Hi

Is it possible to run GA4 through the Google & YouTube App and use the Stape Server GTM too? I’m having issues running GA4 through GTM + the app and I can’t find a solution anywhere.

There is no Event Parameters or Ecommerce data through the _stape_events and I’m not sure how to configure the datalayer variables in GTM.

The GA4 through the Google & YouTube app has everything though:

If it’s not possible to use GA4 through the app, how do I can configure the GA4 Ecommerce Events with the correct datalayer variables?

Please let me know what I can do to fix it. I tried everything over the weekend.

Dan · January 30, 2024, 9:11am

Is it possible to run GA4 through the Google & YouTube App and use the Stape Server GTM too? I’m having issues running GA4 through GTM + the app and I can’t find a solution anywhere.

why would you want this?
it’s impossible, unless you want heavy overreporting to your GA4 property

There is no Event Parameters or Ecommerce data through the _stape_events and I’m not sure how to configure the datalayer variables in GTM.

there are no paremeters, because you’re not sending any
if you need help creating dataLayer variables - please refer to some basic guides such as this https://www.youtube.com/watch?v=l3k0QHxiPUI

tue · January 30, 2024, 10:36am

Thanks Dan.

I figured it out. I solved it by setting up Event Parameters for each GA4 Ecommerce Event.