Google Tag Destination / Combine on sGTM

Server Google Analytics
1

Hi everyone,

Recently I set up a Server-Side configuration of GTM.

It’s a very simple setup where the web container loads the G-MMxxGA4 tag with GA4 config and ecommerce events.

In the server container, the GA4 tag always sends data to the G-MMxxGA4 tag, while Google Ads Conversion and Remarketing send data to the tag set as 166xxADS (without the AW- prefix).

Here’s my question:

When I was fully client-side, all tags were combined, and the destination was set to both GA4 and Google Ads.

Now with the server-side setup, can I leave things as they are, or is there a risk of messing up the data that the server has already cleanly sent to Google Ads?

I tried following what I’ve read around - taking the AW-166xxADS tag and linking it to a Google Ads destination, leaving it basically idle. But now I’m getting a warning that the AW- tag with Google Ads destination has no “recent data.” .. and.. Of course on Server Container Debug i see firing Google Ads Conversion and Remarketing correctly

So what’s the correct approach? Should I keep things separated as I’ve done now, or go back to the previous setup where everything was combined?

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2

Hi,

If you have changed your conversion settings to server-side and are relying on GA4 tags to send conversions from the server, then your AW tag is no longer working and you see a warning stating ‘no recent data’, as it is a web-based tag.
In other words, if everything is working for you, then you have configured everything correctly and you don’t need to change anything.