Google Remarketing Tags not firing Outgoing HTTP Requests from server

Google Tag Manager Server Container
2

Hi @warcious,

I see that you’re using the Data Tag and firing the Google Ads Remarketing tag on sGTM based on this tag.

For it to work, you must enable this setting Support rich command protocol.

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Please note that using the GA4 Tag from the web to the server to trigger Google’s tags is the most optimal solution, because they integrate better (they have some settings that are not documented and sometimes are hard to replicate - Google Consent Mode parameters, the rich command protocol etc.).