Google Offline Conversions API Error (Third Party User Id)

Google Tag Manager Server Container
1

I am trying to configure the Google Offline Conversions API and I am getting the following error in the response body:

{
  "partialFailureError": {
    "code": 3,
    "message": "The provided user identifiers are not supported. Use only hashed email or phone number and try again., at conversions[0].user_identifiers[2]",
    "details": [
      {
        "@type": "type.googleapis.com/google.ads.googleads.v15.errors.GoogleAdsFailure",
        "errors": [
          {
            "errorCode": {
              "conversionUploadError": "UNSUPPORTED_USER_IDENTIFIER"
            },
            "message": "The provided user identifiers are not supported. Use only hashed email or phone number and try again.",
            "location": {
              "fieldPathElements": [
                {
                  "fieldName": "conversions",
                  "index": 0
                },
                {
                  "fieldName": "user_identifiers",
                  "index": 2
                }
              ]
            }
          }
        ],
        "requestId": "Xmelkq5VMSQfjiv31BlvNg"
      }
    ]
  },
  "results": [
    {}
  ],
  "jobId": "546561891509951147"
}

I have checked the documentation in regards to User Address: OfflineUserAddressInfo  |  Google Ads API  |  Google for Developers

Does Google require ALL the parameters of that object to be present in order to have a valid object?

This is my current configuration in GTM:

address
address2684Ă—1442 185 KB

user_data
user_data1870Ă—724 105 KB

2

I was checking the request body and I see the following info:

request_body
request_body1284Ă—1108 117 KB

Is the error referring to thirdPartyUserId? (I thought it was referring to addressInfo at first)

3

Ok, so in fact, it was referring to “thirdPartyUserId”. Apparently you can’t send this parameter if you are already sending the email and phone number, weird.

4

I think you can only have one of the user identifier. will probs need a check on which one to use.

phone first, then email, then userid

https://developers.google.com/google-ads/api/reference/rpc/v16/UserIdentifier

1 Like
5

Check out our guide on Google Ads offline conversion using server GTM to get more information here: Google Ads offline conversion tracking using server GTM - Stape