Google Customer Reviews Tag for Google Tag Manager Web

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The Google Customer Reviews Tag is a tag template for Google Tag Manager (GTM) Web Container that facilitates the display of Google’s opt-in survey banner for customers after they complete a purchase.

This banner prompts customers to leave reviews for their recent purchases, helping you gather valuable feedback and improve your business.

How to Use the Google Customer Reviews Tag

  1. Add the tag to your GTM web container.
  2. Configure the required and optional fields to ensure proper functionality.
  3. Set up triggers to fire the tag on the appropriate page (e.g., order confirmation page).
  4. Publish changes in GTM to enable the opt-in banner on your website.

Required Fields

  • Google Merchant ID – Your Google Merchant Center ID. You can find this ID in the top right of your Merchant Center account.
  • Order ID – A unique identifier for the order.
  • Customer Email – The customer’s email address, in the format name@example.com.
  • Country Code – The two-letter country code where the order will be delivered (ISO 3166-1 alpha-2 format, e.g., US).
  • Estimated Delivery Date – The expected delivery date in YYYY-MM-DD format (e.g., 2025-12-31).

Optional Fields

  • Opt-in Banner Position – Controls where the banner appears (Center, Bottom Right, Bottom Left, Top Right, Top Left, Bottom Tray). Default is Center.
  • Enable Product Review Collection – Allows collection of product reviews for items with a GTIN. Learn more.
    • Data Source – Choose between Data Layer or Custom for GTIN data.
      • Data Layer
        • Data Layer property name – Specify the data layer property that contains the items list (e.g., ecommerce).
        • GTIN property name – Specify the property within each item object that contains the GTIN information (e.g., gtin, item_id, ean).
      • Custom Array – Provide an array of objects, with each object containing only the gtin property
  • Opt-in Banner Display Language – Define the language of the banner. If left blank, the browser language is used. List of supported languages.

Implementation Notes

  • Make sure that the Merchant Center store is claimed and verified. Learn more.

Useful links:

Open Source

The Google Customer Reviews Tag for GTM Web is developed and maintained by Stape Team under the Apache 2.0 license.

GTM Gallery Status

:green_circle: Listed