Google business vertical remarketing tag

Google Tag Manager Server Container
1

Hi, how can i add google_business_vertical:retail to my server side remarketing tags for item parameters? I am using the stape wordpress plugin. Thanks.

2

You can have two options:

  1. via custom javascript do it on the web container and on the server container send already items together with your parameter. This is usually the easiest to implement.

  2. Or more complex - on the server container. You need to create a custom variable template that will change items and add the parameters you need there. Then, for example, use transformation and replace items that comes to the changed one.

3

hello,
you can also use this template from gallery in the web container : GA4 Items to GAds Dynamic Remarketing Converter