Hi everyone,
I’m looking for documentation that explains how activate Google Ads server tag with Measurement Protocol request. Is it possible to send a purchase request from the web server, via Measurement Protocol, to the tag manager web container, trigger the Google Ads Tag and then send the conversion to Adwords?
No, you can’t use the regular Google ADS tag in such a case as it works in a hybrid method and the hit can go away through the browser. But in your case study you can use Google ADS offline tag: Google Ads offline conversion tracking using server GTM - Stape