Hey everyone,
I’m working on a unique customer journey and need some help understanding if Google Ads attribution will work properly in this case.
Here’s the flow:
- A user clicks on a Google Ads and lands on the website.
- They sign up using a HubSpot form. The user data and GCLID are captured in the CRM.
- The client manually reviews and approves the lead, which takes 2–3 days.
- Once approved, the client sends a payment link via email.
- The user clicks the payment link, returns to the website, and completes the purchase.
My concern:
Will Google Ads properly attribute the purchase as a conversion in this delayed and indirect journey?
If not, here’s what I’m considering:
- Should I implement Offline Conversion Tracking (OCT) for this kind of delayed purchase?
- Since HubSpot CRM captures the GCLID, can I pass that GCLID as a query parameter in the payment link to improve attribution?
- Is there a simpler solution, like storing the GCLID with Stape, that could help attribute the conversion correctly?
I’m a bit confused here and would really appreciate your thoughts or suggestions.
Thanks in advance!
– Monir